How a fast-growing eCommerce DTC brand built a high-performing marketing team and doubled its sales in under 5 months

Summary

Problem: Our client, a thriving eCommerce DTC brand, faced the challenge of scaling their marketing team following a successful funding round. Struggling to find highly skilled remote Marketing experts to fuel this expansion, they turned to RemotelyTalents.
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Challenge: The task was to assemble a remote marketing team that could seamlessly collaborate across time zones, cultures, and backgrounds. Additionally, the client required key roles in Operations and Administration to support their growth.
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Roles Hired: Head of Marketing, Email Marketing Manager, Growth Marketing Manager, Media Buyer, Social Media Manager, Content Creator, Supply Chain Manager, Operations Manager, Administrative Coordinator.
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Results: By onboarding top-tier marketing talent from Central and Eastern Europe (CEE) and Latin America (LatAm), the client realized a remarkable 55% reduction in payroll costs compared to hiring US-based professionals. Within just 5 months, their newly-formed marketing team successfully doubled sales.
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Challenge

After years of evolution, transitioning from bootstrapping to post-funding growth, the client faced the hurdle of sourcing skilled remote professionals to drive this transformation. The founder, having prior experience with talent from CEE and LatAm, recognized their potential.
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Recruiting the right team was pivotal for the client's growth trajectory. However, navigating the recruitment landscape was daunting. Seeking guidance, they approached RemotelyTalents.

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Solution

RemotelyTalent's distinctive approach of connecting businesses with global remote marketing and eCommerce talent emerged as the perfect remedy for the client's challenges.
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Our dedicated team, comprising a senior Talent Acquisition Manager and Talent Scout, took charge. This team functioned as an in-house recruitment unit solely for this client. A perfect arrangement for organizations with multiple open roles, a constrained recruitment budget, and variable hiring volumes.
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In just three months, RemotelyTalents' recruiters filled all nine open roles, solidifying the client's remote marketing dream team.
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Leveraging RemotelyTalents, the client secured top-tier marketing experts who aligned seamlessly with the company's growth strategy, surpassing expectations in skills and motivation.

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Takeaways

Through the partnership between the client and RemotelyTalents, we glean valuable insights into the transformative potential of global talent acquisition for US companies eager to scale and build high-impact teams. Key takeaways include:

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• ‍Affordability and Performance: Tapping into the global talent pool grants access to highly skilled professionals at a reduced cost, all while maintaining top-notch quality and performance. The new hires from CEE and LatAm demonstrated exceptional skills and delivered tangible, impressive outcomes.
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• Enhanced Adaptability and Cultural Fit: Remote talents seamlessly integrated into the client's culture, contributing to the startup's rapid growth. Their technical prowess combined with cultural alignment facilitated the formation of a cohesive, agile team.
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• ‍Resource Optimization with RemotelyTalents: Harnessing RemotelyTalents' expertise in recruiting from CEE and LatAm, US companies can overcome conventional hiring challenges and optimize resource allocation. With proven hiring processes and deep regional knowledge, companies can focus on core operations while building a dynamic, high-performing team.

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Looking to Hire a Remote Team for Your Business?

If your eCommerce brand is primed for exponential growth and seeks to harness strategic growth marketing, RemotelyTalents is your ultimate partner. As a premier remote staffing agency, we specialize in connecting businesses with the top 1% of remote talent across domains such as marketing, eCommerce, creative design, technical roles, and more.
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Elevate your brand's market presence and ignite its growth trajectory. Embark on a transformative journey by completing our form. Within 24 hours, our dedicated Talent Acquisition Manager will stand ready to align your aspirations with the perfect remote talent, poised to propel your brand to unparalleled success.